OUR SERVICES: TRACEABILITY
Fostering an open and transparent approach
Enhance your reputation by developing relationships that last.

Product transparency and traceability has become an integral priority for the textile and clothing industry in much the same way as it has with many other fast food commodities.
Consumers have become more discerning with a desire to know more about the origin of their purchases.
Brands are increasingly strengthening their supply chain assurances for sustainable clothing, aiming to achieve full traceability of every material by 2030.
Embracing transparency in cotton production and cotton processing fosters trust among partners and suppliers, unlocking opportunities for collaboration, continuous improvement, and shared value.
We help brands and retailers connect with the farmers at the other end of the supply chain. Our relationships with all links in the chain means we are able to trace garments back from Tier 1 suppliers all the way to the farm.
Engaging in CottonConnect’s programmes helps you to build a more resilient, transparent and sustainable supply chain in the following ways:
Map and optimise cotton supply chain to make it more transparent and resilient
Make use of our dedicated supply chain specialists in key cotton origin markets who have a proven approach to mapping supply chains, identifying opportunities and mitigating risks for cotton fibre manufacturers and brands.
To support you in understanding those difficult-to-track last mile journeys, we have developed a bespoke, proprietary traceability software tool known as TraceBale. It provides visibility on all farmer transactions, verifying farm production against ginner procurement.
You can even use our TraceBale ID data to integrate into your existing yarn ID system to give your customers a full view of the sustainable cotton supply chain.
Bring people together
Engage directly with your suppliers of sustainable clothing through our facilitated workshops and stakeholder meetings, fostering deeper relationships and shared expertise on sustainable cotton.
This gives brands and retailers the confidence to know where their sustainable cotton has come from and how it was produced.
Making sustainably sourced fibres available when you need them
We know that it’s important that the right fibre is available when it is needed. By creating good supplier relationships and providing on-the-ground support we can more easily link sustainable cotton fibre into your supply chain so that it’s ready to buy when you need it.
So often in the fashion sector, supply chains are based on transactional relationships, with buyers and sellers rarely meeting each other, and ‘middle-men’ also taking a cut of the proceeds.
Our mission is to partner with brands, cotton fabric manufacturers, and farmers to transform transactional chains into meaningful collaborations built on mutual trust, shared goals, and a deep understanding of challenges at every stage of the supply chain.
Find out how enhanced traceability can enhance your approach to ESG and sustainability.

During the last 10 years, we have worked with more than 25 brands and retailers, including C&A, Primark, Mark’s Canada, Kering, Volcom, John Lewis, Carrefour, Whitbread and Lindex.

Get in touch
Now you know what we do, why not find out how we might be able to support you. Get in touch now.