Why manage cotton sustainably
The need to manage the impacts of
Managing reputational risk and integrating sustainability into the cotton supply chain is ever more important. There are many efficiencies to be gained across global supply chains, and new opportunities to engage with consumers around responsible practices.
Overall, 16% of the world's pesticides are used in growing cotton; it can take up to 2,600 litres of water to make one t-shirt and hazardous chemicals used can cause adverse effects such as acute poisoning. In India there are over 4 million small holder farmers who produce cotton on less than one hectare, and farmers often run up huge debts to purchase pesticides and fertilizers in order to protect their crops
Cotton is a commodity crop in demand and will need increasing management in the future, and when securing sustainable sources of cotton. Cotton supply chains vary greatly by country as cotton makes its journey from farmer to ginner to retailer, and many stakeholders are involved.
Sustainability makes perfect business sense, and securing a sustainable and transparent supply in the future is vital.
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By 2015 we aim to increase the land under more sustainable cotton cultivation practices by:
By 2015 we aim to aid the supply chain in the production of more sustainable fibre for: